Pay Only for Qualified Leads
Only pay for qualified leads that meet your agreed criteria. No monthly retainers, no paying for clicks, and no charges for unqualified enquiries. Transparent pricing with no hidden fees.
Custom pricing based on your industry, market, and qualification requirements.
![[PLACEHOLDER: e.g. Technician showing a homeowner a live cost-per-qualified-lead dashboard on a tablet]](https://urgencyflow.com/wp-content/uploads/2026/07/Gemini_Generated_Image_7527007527007527-1-scaled.png)
How Pricing Works
Our pricing is based on qualified opportunities—not advertising spend. Every campaign begins by agreeing on what qualifies as a lead for your business.
Define a Qualified Lead
Together, we agree on the exact criteria that determine what counts as a qualified lead for your business.
We Deliver Qualified Leads
Google Search Ads drive potential customers to high-converting landing pages designed to generate enquiries.
Every Lead is Reviewed
Calls and form submissions are tracked and evaluated against the qualification criteria agreed at the start.
Pay Only for Qualified Leads
You only pay when a lead meets the agreed qualification requirements—nothing more.
Transparent from Day One
Before launching your campaign, we agree on exactly what qualifies as a lead. That means you'll always know what you're paying for—keeping pricing clear, transparent and consistent.
What Affects the Cost of a Qualified Lead?
Every business is different. The cost of a qualified lead depends on several factors, allowing us to provide pricing that reflects your market, competition and lead requirements.
Industry
Different industries have different customer values, competition levels and acquisition costs.
Location
Advertising costs vary between cities, regions and local markets.
Competition
Highly competitive markets generally require greater advertising investment to generate qualified leads.
Service Type
Emergency services, scheduled work and specialist services often have different lead values.
Lead Qualification
The more specific your qualification requirements, the more targeted the campaign becomes.
Seasonality
Demand changes throughout the year, which can influence advertising costs and lead availability.
Frequently Asked Questions
Everything you need to know about how our pay-per-qualified-lead pricing works.
How much does a qualified lead cost?
Lead pricing depends on your industry, location, competition and qualification requirements. We'll provide a custom quote after learning about your business.
Do I pay any monthly marketing fees?
No. We don't charge monthly retainers for lead generation. You only pay for qualified leads that meet the agreed criteria.
What counts as a qualified lead?
Before launching your campaign, we agree on clear qualification criteria together. You only pay when a lead matches those requirements.
What if a lead doesn't qualify?
If a lead doesn't meet the agreed qualification criteria, you won't be charged for it.
Is there a long-term contract?
No long-term commitment is required. We focus on earning your business by consistently delivering qualified opportunities.
Can I change my lead requirements later?
Yes. As your business grows, we can adjust your qualification criteria to match your goals.
Ready to See What Your Leads Could Cost?
Book a discovery call and we'll discuss your business, define what qualifies as a lead and provide a custom pricing estimate.