Urgency Flow

Two days ago we wrote about the importance of online social communities. Of course, Twitter is one of these communities. And as with every online application, one can do harm, and one can do good. Today, we’ll focus on the last application. The website twittown.com came up with a few ways for using your twitter effectively. The first is being ‘real-time’. Real time means adequately, direct and up-to-date. Real-time problem solving, real-time organizing and real-time content are all part of real-time business. So Twitter can be used to stay up to date and find out what is going on, what people say and think about certain subjects and especially what they think of you(r business). The second is proactivity, steal your competition’s business. Sounds evil, but turns out to be necessary in surviving the business war during economic crisis. So use twitter to find out what people are complaining about and meet their complaints by offering them a solution. Third, let people know what you are doing. You want to know what people want, in order to gain money, but the other way around you can earn money by letting people know what you are up to. So tell the world on Twitter that you launched a new product or survive. Finally, create a community. A group of followers will constantly know what you are doing, while you use the ad hoc focus groups to find out what is said about the people ore subjects you are interested in. Real time information is one of the most valuable things.

New social tools and online trends appear every day. As Facebook is just integrated into our lives, there is Twitter. And I bet that as soon as Twitter is fully integrated, there will be another social tool to tell people what you are doing, why, when, where and with whom. Visibility is the key, or googleable, if you like. That is, your company is not only found when the exact term ‘Johnsson Food Company’ is typed, but also as the term food, fish, supplier or whatever your company is dealing with, is typed into a search engine. Or is updated on a social network site. The utility of sites like Facebook and Twitter may well be underestimated, but they can be very useful to companies. Together with blogs, they ensure returning visitors of your sites (if well written and up to date) and may result in additional customers. Blogs describe the issues that concern the business and attract potential customers to contact the firm. The importance of being visible everywhere and write up to date content is something which is not properly implemented at many firms. Urgency Flow will help you with this step, feel free to contact us.

Surfing on the internet, looking for that particular gadget, thinking you made a good deal, and than it turns out that you still paid to much. Been there, done that. And so did you. Online shopping is absolutely a way to save money; you just need the right info. For example, in the United States most of the articles are cheaper compared to Europe. And the shipping costs aren’t that high (of course they are when you only buy a book or a t-shirt). Next, find out whether the costumes allow your purchase, if not, you lose the money. Then use froogle.google.com to compare the prices asked for the same product in different parts of the world. After you have decided what is the cheapest, go to ww.myus.com to create an American address (necessary because some sites, like ebay, do not ship outside the U.S.) and make sure the delivery is forwarded from your real American address to your home sweet home somewhere on the planet. Follow the links presented above, and start saving!